Welcome to FLOAT....your destination for fashion forward essentials and splurge-worthy luxury styles in the heart of Key West.

Built on the inspiration from an idea that began 25 years ago, FLOAT is a thoughtfully curated boutique celebrating beautiful design, exceptional quality, and effortless island style. Our collections blend elevated fashion & affordable luxury with the relaxed spirit of Key West, offering pieces that feel timeless, wearable, and perfectly suited to island living.

You’ll discover a mix of best-selling core brands such as Farm Rio, Oliphant, Finley, Greek Archaic Kori, Kasia, Marie Oliver, Kivari and Alemais alongside exciting new discoveries from Italy, South America and Australia, including Pho Firenze, Temptation Positano, Solange M, Las Surenas, Kleid, Carolina K and many more. Each brand is selected for its exquisite fabrics, quality craftsmanship, and natural fit with the island lifestyle.

Since opening our doors in July 2023, countless hours have been spent—and many sourcing trips made—bringing in brands we love and know our customers will too. From the beginning, it’s been important to create a distinctive identity that enhances the Key West shopping experience while remaining intentional, personal and unlike anything else on the island.

As we step into the Fall of 2026, we’ve just celebrated our third anniversary and are excited to continue evolving by adding into the shop new brands that embrace the genuine, easy vibe of Key West.