Welcome to FLOAT—your destination for fashion-forward essentials and splurge-worthy styles in the heart of Key West.

Built on the inspiration of an idea that began almost 25 years ago, FLOAT is a thoughtfully curated boutique celebrating beautiful design, exceptional quality, and effortless island style. Our collections blend elevated fashion with the relaxed spirit of Key West, offering pieces that feel timeless, wearable, and perfectly suited to island living.

You’ll discover a mix of best-selling core brands such as Farm Rio, Oliphant, Greek Archaic Kori, and Kasia, alongside exciting discoveries from Italy and Australia, including Pho Firenze, Temptation Positano, Kivari, and Alemais. Each brand is selected for its exquisite fabrics, craftsmanship, and natural fit with the island lifestyle.

Since opening our doors in July 2023, countless hours have been spent—and many sourcing trips made—bringing in brands we love and know our customers will too. From the beginning, it’s been important to create an identity that enhances the island shopping experience while remaining intentional and personal.

As we step into 2026, we’re excited to continue evolving with fresh, new styles that embrace the genuine, easy vibe of Key West.